For ZS, Shark developed the Internal Communication System to ensure that employees apply the right branding to all internal expressions. This system arose from the great need for structured communication that is not only aimed at different target groups but also makes it clear who is sending the message. The system advises which means is best to use for each purpose, communication message, or event. The toolkit also contains examples and templates that are easy to use. ZS is an organization with more than 5,000 employees worldwide who work in practice areas around the world.